Tag: design

branding Design history

The history of the olympic logo

Comprising of five interlocking rings, the Olympic logo is one of the most recognizable icons in the world. Building a brand that can last the test of time is no small feat and the Olympic logo is the perfect example of a timeless design, that works in any application – known around the world, the versatility of the Olympic logo is something every new business should aspire to.

We’re taking it right back to 1894, when French aristocrat, Pierre de Frédy, Baron de Coubertin, an intellectual who had previously attempted to integrate more physical education in schools, summoned a congress in Paris with the goal of resurrecting the ancient Olympic Games (which was Coubertin’s idea suggested at a USFSA meeting in 1889). It was agreed upon by the congress for a modern Olympics, and soon, the International Olympic Committee (IOC) was formalized and given the task of planning the 1896 Athens Games.

In 1912, the Stockholm Games were held – this was the first Games featuring athletes from all five inhabited parts of the world. This design first appeared at the top of a letter that was sent to a co-worker and included the five interlocked rings, drawn and coloured by hand. This ring design was used as the emblem of the IOC’s 20th anniversary celebration in 1914. In 1915, a year later, it became the official Olympic symbol.

In 1916, these rings were to be used on flags and signage, but these plans were cancelled due to the ongoing World War. In 1920 these rings made an appearance at the Games in Antwerp, Belgium.

Although it was never said nor confirmed on writing that any ring represented a specific continent, it seemed a loose interpretation of “continent” was used by Coubertin, that included Africa, the Americas, Asia, Europe and Oceania.

Because the rings were originally designed as a logo for the IOC’s 20th anniversary and only later became a symbol of the Olympics, it is probable that, and according to historian David Young, he originally thought of the rings as symbols for the 5 games that they had already successfully organized.

 

 

 

 

As with any type of Corporate Identity, the IOC take their rings very seriously, and usage of the symbol is subject to very strict rules and graphic standards, including:

The area covered by the Olympic symbol (the rings) contained in an Olympic emblem may not exceed one-third of the total area of the emblem.
The Olympic symbol contained in an Olympic emblem has to appear in its entirety (no skimping on rings!) and can’t be altered in any way.
The rings can be reproduced in a solid version (for single colour reproduction in blue, yellow, black, green, red, white, grey, gold, silver, or bronze) or an interlocking version (interlaced from left to right; and reproduced in any of the aforementioned colours or full colour, in which case the blue, black and red rings are on top and the yellow and green are on the bottom).
For reproduction on dark backgrounds, the rings must be a monochromatic yellow, white, grey, gold, silver, or bronze; full colour on a dark background is not allowed.

At Digital Drawing Room, we appreciate these branding rules and create similar guidelines for every brand that we create. A brand is something to be proud of, and nobody should be allowed to alter it in any way that may cause visual harm.

If you would like to discuss how we can create a timeless brand for your business, email us on hello@design.digital-hq.com

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branding Design

Design is everything

Be better

When we design brands, we keep it simple, well-thought through and authentic – and it works every time. People often feel that they need to recreate their entire brand and image, but it’s not always necessary to re-invent the wheel.

In most cases you don’t need to be different, just better. People often don’t realize just how important it is to spend time on their brand image and design which can make a huge difference in the way customers perceive your brand. For start-ups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company’s brand can be a key to its success. Rand for Rand, it is just as important and vital as any of the other early business steps that a start-up can take.

Be clear

Always remember to create a clear and compelling message for business, whether this is with words, pictures, or both, to enable everyone to easily understand your brand promise and why they should care about it. People need to know why you are different and what value you bring to their lives. Just as it is important to deliver value with your products and services, it is important to make sure that your brand image reflects what your company stands for and what your customers can associate your brand with.

 

 
Be consistent

When people look at your brand, you need to have a consistent image that is visible wherever your brand is represented. From your products and services, to your employees and offices – your branding design should be consistent, of high value, and relevant to what you offer your customers. This is why it is important to make sure that you work with a professional design team that can provide you with a high quality, effective, and relevant design to represent your company’s brand. If you want to re-establish your brand in the marketplace, sometimes a simple redesign can make a huge difference. Many companies have established a greater brand awareness by simply redesigning their current brand and allowing for a fresh and innovative design to represent their brand.

Design and brand go hand-in-hand. Design has the ability to communicate a great message instantly via emotional responses, feelings, and ideas brought forth from the design, and a brand is just that – a message communicating the importance and the essence of your organization.

In a nutshell, design is everything. It is vital for your brand, especially at the beginning of the formation of a business or at the start of a big growth curve.

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