When we design brands, we keep it simple, well-thought through and authentic – and it works every time. People often feel that they need to recreate their entire brand and image, but it’s not always necessary to re-invent the wheel.
In most cases you don’t need to be different, just better. People often don’t realize just how important it is to spend time on their brand image and design which can make a huge difference in the way customers perceive your brand. For start-ups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company’s brand can be a key to its success. Rand for Rand, it is just as important and vital as any of the other early business steps that a start-up can take.
Always remember to create a clear and compelling message for business, whether this is with words, pictures, or both, to enable everyone to easily understand your brand promise and why they should care about it. People need to know why you are different and what value you bring to their lives. Just as it is important to deliver value with your products and services, it is important to make sure that your brand image reflects what your company stands for and what your customers can associate your brand with.
When people look at your brand, you need to have a consistent image that is visible wherever your brand is represented. From your products and services, to your employees and offices – your branding design should be consistent, of high value, and relevant to what you offer your customers. This is why it is important to make sure that you work with a professional design team that can provide you with a high quality, effective, and relevant design to represent your company’s brand. If you want to re-establish your brand in the marketplace, sometimes a simple redesign can make a huge difference. Many companies have established a greater brand awareness by simply redesigning their current brand and allowing for a fresh and innovative design to represent their brand.
Design and brand go hand-in-hand. Design has the ability to communicate a great message instantly via emotional responses, feelings, and ideas brought forth from the design, and a brand is just that – a message communicating the importance and the essence of your organization.
In a nutshell, design is everything. It is vital for your brand, especially at the beginning of the formation of a business or at the start of a big growth curve.