Category: history

Evolve your brands history and culture.
branding Design history

Evolving your brand culture – Your history.

When comparing successful brands to successful countries, the parallels are clear: both have foundations, they have stories, their own ethics, a unique way to communicate, history, strong leaders and their own traditions – when defining your brand culture, you need to look closely at its history, in order to plan for the future.

By applying these principles, brands can manage their cultural assets to deliver deeper meaning to both employees and customers.

Before you look to rebrand your business, you need to look at the history of the organization. Understanding your past is an important step in developing your future.

Brand Culture: Your Brand’s History
The oral tradition of history is the age-old custom of sharing cultural stories by word of mouth, from one generation to the next. This narrative approach to community history is still relevant today, both for human and business history.
If you can tell a better, more accurate story about your business and your brand’s origin, you will have a better chance of resonating to a bigger audience. People are inherently more likely to act on a personal recommendation than reacting to the words of a copywriter in an advertisement.

If you and your brand have a cracking story to tell, people will happily re-tell that story, for free.

By carefully curating your brand culture & story, you can empower customers and employees with a powerful resource to market your business. Stories are a great way of grabbing the attention of consumers and can convey ideas and important information in a memorable format.

Consumers connect emotionally with history by emphasizing with the people at the heart of these historical events and stories. A good story leaves a better impression when the consumers can personally relate to the emotions of the people involved.

When Writing Your Story, Consider the Following:
Keep it simple – long stories with no clear direction won’t work, it will only serve to bore the reader.

Be credible – Tell the truth. Do not thumb-suck a story because the truth always comes out.

Use your emotions – The best stories are those that allow the listener to emphasize with the plight of the protagonist.

Include an element of surprise – Tell the listener something that they did not expect to hear. These are elements that make a story worth repeating.

Make sense – Stories can only be effective if they are easy to understand.
Types of Stories to Consider
The founder’s story – their personal motives and goals

The employee’s story- notable employees and their brand-affirming behaviour

The inside story – fly-on-the-wall insights

The epiphany story – the stories customers tell their friends that attract new followers

Once you have considered and formulated your brand’s history, you’ll need the creative elements that communicate that story to the word.

If you’re ready to communicate your story to the world, get in touch with Digital Drawing Room and let’s discuss how we can help you.

Email us on hello@design.digital-hq.com

Posted by Admin
branding Design history

The history of the olympic logo

Comprising of five interlocking rings, the Olympic logo is one of the most recognizable icons in the world. Building a brand that can last the test of time is no small feat and the Olympic logo is the perfect example of a timeless design, that works in any application – known around the world, the versatility of the Olympic logo is something every new business should aspire to.

We’re taking it right back to 1894, when French aristocrat, Pierre de Frédy, Baron de Coubertin, an intellectual who had previously attempted to integrate more physical education in schools, summoned a congress in Paris with the goal of resurrecting the ancient Olympic Games (which was Coubertin’s idea suggested at a USFSA meeting in 1889). It was agreed upon by the congress for a modern Olympics, and soon, the International Olympic Committee (IOC) was formalized and given the task of planning the 1896 Athens Games.

In 1912, the Stockholm Games were held – this was the first Games featuring athletes from all five inhabited parts of the world. This design first appeared at the top of a letter that was sent to a co-worker and included the five interlocked rings, drawn and coloured by hand. This ring design was used as the emblem of the IOC’s 20th anniversary celebration in 1914. In 1915, a year later, it became the official Olympic symbol.

In 1916, these rings were to be used on flags and signage, but these plans were cancelled due to the ongoing World War. In 1920 these rings made an appearance at the Games in Antwerp, Belgium.

Although it was never said nor confirmed on writing that any ring represented a specific continent, it seemed a loose interpretation of “continent” was used by Coubertin, that included Africa, the Americas, Asia, Europe and Oceania.

Because the rings were originally designed as a logo for the IOC’s 20th anniversary and only later became a symbol of the Olympics, it is probable that, and according to historian David Young, he originally thought of the rings as symbols for the 5 games that they had already successfully organized.

 

 

 

 

As with any type of Corporate Identity, the IOC take their rings very seriously, and usage of the symbol is subject to very strict rules and graphic standards, including:

The area covered by the Olympic symbol (the rings) contained in an Olympic emblem may not exceed one-third of the total area of the emblem.
The Olympic symbol contained in an Olympic emblem has to appear in its entirety (no skimping on rings!) and can’t be altered in any way.
The rings can be reproduced in a solid version (for single colour reproduction in blue, yellow, black, green, red, white, grey, gold, silver, or bronze) or an interlocking version (interlaced from left to right; and reproduced in any of the aforementioned colours or full colour, in which case the blue, black and red rings are on top and the yellow and green are on the bottom).
For reproduction on dark backgrounds, the rings must be a monochromatic yellow, white, grey, gold, silver, or bronze; full colour on a dark background is not allowed.

At Digital Drawing Room, we appreciate these branding rules and create similar guidelines for every brand that we create. A brand is something to be proud of, and nobody should be allowed to alter it in any way that may cause visual harm.

If you would like to discuss how we can create a timeless brand for your business, email us on hello@design.digital-hq.com

Posted by Admin