Evolving your brand culture – Your history.
When comparing successful brands to successful countries, the parallels are clear: both have foundations, they have stories, their own ethics, a unique way to communicate, history, strong leaders and their own traditions – when defining your brand culture, you need to look closely at its history, in order to plan for the future. By applying […]
The history of the olympic logo
Comprising of five interlocking rings, the Olympic logo is one of the most recognizable icons in the world. Building a brand that can last the test of time is no small feat and the Olympic logo is the perfect example of a timeless design, that works in any application – known around the world, the […]